About Yafa Crane Luria
Yafa Crane Luria, “A.D.P.hD,”
is your ADHD Queen Bee
I work with talented, dedicated,
visionary business owners like you, who have “big hearts and noisy brains”
I’m Yafa Crane Luria, MA, MS, MEd, and I’ve been an educator, author, speaker, and ADHD Strategist since 1984. From 2006 to 2021, I built an ADHD Coaching business that was known world-wide, from Australia to Africa to Europe to right here in the Americas. While most of my clients were families (a business in itself!) I found that many parents wanted help with their business lives because of the difficulties they encountered living and working with ADHD. Some were even ADHD coaches themselves! Others were magazine publishers, therapists, medical, dental and alternative health practitioners, and technology wizards.
Without a doubt, there were days, weeks, even months when I suffered with low self-esteem, panic, ebbing cash-flow, and putting too much trust in people who knew business but didn’t know much about ADHD at all. The biggest lesson I learned through the ups and downs was that unconventional minds need unconventional strategies. The neurotypical solution may work for a while, but it ultimately becomes discouraging, untenable, and even debasing.
I looked to the teachers, coaches, and other supportive guides who had helped me so much; what did they do that worked so well for me. What I discovered was that they had taken time to learn what excited me and pained me. They asked questions about how my brain processed information. They customized their work with me and did not take our interactions personally if there was disagreement. They rejected the idea that my ADHD brain was deficient, disordered, or needed fixing. Some were so dedicated to my progress that my whole world exploded like a firecracker and I learned to sparkle!
This is the kind of coach that I am. I never start with the so-called “problem.” That’s neurotypical thinking, the lie that trips us up. I start with your wisdom about yourself, what you know to be true and what you’re still not sure about. I start with compassion, acceptance, and celebrating you.
I want you to fall in love with your ADHD. There’s nothing wrong with ADHD and there’s nothing wrong with you. We simply speak a different language, as it were. We receive, process, and generate information in ways that, often radically, diverge from the norm. And isn’t that exciting?
ADHD Queen Bees offers you a customized approach to business, using ADHD as the guiding source to accelerate through your challenges. Imagine that! You, with ADHD, becoming a more confident leader and a more prosperous creator.
I want to stand alongside you and watch your world become your playground!
More about Yafa
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More about Yafa *
My favorite thing about having ADHD is that I’m a great strategic thinker. When I’m strategizing, I feel alive, sizzling, and unstoppable, and I often sound like an excitable kid.
I believe that Love is positive energy that influences anyone to whom it is directed. I see my #1 business and personal goal as spreading love wherever I can. I support and hold space for all my clients.
Books that taught me about the power of love:
“A Wrinkle in Time,” by Madeleine L’Engle
“The Secret Garden,” by Frances Hodgson Burnett
”Miss Rumphius,” by Barbara Cooney
“A Return to Love,” by Marianne Williamson
”The Little Soul and The Sun,” by Neale Donald Walsch, andI love to meditate in water: kayaking, swimming, or moving water with the sweep of my hands or arms. Water feels like silk to me and it is instantly soothing.
My favorite music is World Music, and I included some selections here. The most beautiful piece of music I’ve ever heard is a tie between “Persian Love Song,” by Holger Czukay and “Farewell,” by John Doan. Also, I LOVE syncopation!
I’m a very pragmatic ENFP. Sometimes I use logic to make decisions and sometimes I use intuition. I can be very decisive when it comes to making plans or choosing, for instance, a vacation spot. Intuitive choices may take longer for me, but those decisions feel right too.
My life motto in my teens and 20s was, “Why do things the easy way when you can do it the hard way?” I didn’t feel lovable or deserving of success. I thought that I had to be uber-productive in order to be accepted by others. In my 30s, I was told over and over that I was lovable, beautiful, and kind. I had no idea! Today, I stay away from people who mock me, yell at me, or insult me, and only hang around loving, intelligent, and fun or funny people.
I absolutely love working with colleagues, mentors, and coaches. I’m insatiably curious about the world and how it operates. I’m really good at asking for help (and I can teach it to you, if you want), and I love collaboration, co-creating, and parallel work groups.
I would say that the worst thing someone with ADHD can do is to try to force that square peg into a round hole. In fact, the only way to succeed with that task is to make the square peg smaller. Never make yourself smaller for anyone!
I have a family that I adore: two stepkids and two grandkids. Also, one of my former students from 30 years ago is now family as well. Her kids call me “Auntie Yafa.” AND… this year I celebrate 60 years of friendship with two good friends, Jill and Roberta. I am so grateful for the family and friends that I have. They’re the best part of my life.
